The Art of the Follow-Up

When and how should you chase people down?

"Just following up here” is always a dreaded email to receive. No one likes it. It may be slightly better than “per my last email”, but not by much.

The question I’d like to pose today, though, is simply this: when can the follow-up be particularly useful and effective? When is it necessary? And most importantly: what is your philosophy of the follow-up…